SNOWSPORTS INDUSTRIES AMERICA (SIA) is the crème de la crème of ski industry tradeshows; you name it, SIA has it. Every pro, magazine, film company, ski manufacturer, and outerwear company you can possibly think of and then some are present making it the go to place to check out the latest and greatest coming to ski shops near next fall. It’s held at the end of January/early February every winter and this year will be held in Denver Jan. 31st – Feb. 3rd.
Word on the street is that there are already a few game changers coming down the pipeline like Rossignol’s Soul 7 which will be the newest addition to Rossi’s top selling 7 series lineup. It’ll feature a honeycomb insert in the tip and tail similar to what is already seen in Salomon’s Rocker 2 series. The insert will be a welcome addition to the series, lightening up the tip and tail to provide lower swing weight and will likely dampen some of the tip chatter. Other notable additions will be Atomic’s new ARC technology on its Nomad series. The proprietary integrated ski/binding technology will allow the ski to fully flex through the entire turn and will do away with the dead spot underfoot where the binding doesn’t allow the ski to fully flex. This will provide excellent edge grip throughout the entire turn and will rusult in improved feel.
Upon my return, I’ll provide a detailed update with photos of product and insight on what’s hot. Until then, keep the drooling to minimum.