Big Sky Resort Boasts Record Presidents Day Weekend2/21/12
BIG BIG SKY, Mont. — The draw of powder skiing, the Big Sky Big Grass bluegrass festival, and great lodging deals brought in a record number of skiers at Big Sky Resort over Presidents Day weekend 2012. On Sunday, February 19th Big Sky Resort recorded its highest number of skiers in one day with an increase of 6% over the previous record day during the April 2011 Pond Skim.
“Skiers go where the snow is good,” said Big Sky Resort Public Relations Manager Chad Jones. “With several snowstorms in the past few weeks, skiers have flocked to the powder at Big Sky.” Home to the Biggest Skiing in America, Big Sky Resort has a total of 3,832 acres, 100% of which are currently open for skiing.
The 6th Annual Big Sky Big Grass bluegrass festival also attracted guests from all over the country. “With Grammy-winners like Peter Rowan and Sam Bush playing Big Sky Big Grass, the festival has really blown up in the last few years,” said Jones. “It has a true following now – we sold out every show.”
And if the snow and bluegrass weren’t enough to draw visitors, Big Sky Resort offered several last-minute deals at the Huntley Lodge. Guests, receiving the promotions via email, Facebook, and Twitter, took advantage of up to 65% in savings.
“Great snow, music, and deals all combined to make Presidents weekend 2012 a success,” said Big Sky Resort General Manager Taylor Middleton. In addition to the record day on Sunday, February 19th, weekend skier visits were up 9% over the same days in 2011.
The record Presidents weekend followed a record holiday week between Christmas 2011 and New Year’s 2012. During that time, Big Sky reported an increase of nearly 15% in skier visits over same holiday week in 2010, and an increase over the previous record season in 2007/2008 as well.
“The Mountain Village has been bustling,” said Jones, “and numbers are showing us that the recession is fading in Big Sky. People are taking ski vacations again, and in bigger numbers than ever.”