Big Sky Resort Reports Banner Season4/27/11
BIG SKY, Mont. — Big Sky Resort is celebrating this week after closing the season with nearly 340,000 skier visits, the most the resort has ever seen. The 2010/2011winter season saw a 15% increase in skier visits over last year and a 5% increase from the previous record season in 2005/2006.
“The longer season and lower pass prices were key – we added a tremendous value to our season passes,” said Taylor Middleton, Big Sky Resort’s General Manager. Big Sky Resort slashed season pass prices by 40% last year, prompting more skiers to buy full passes, and the season was a full two weeks longer than usual. “We’re happy to be able to add that extra value and we’re thankful that so many people took advantage of it - skier visits from season pass holders were up over 50% this season.”
More skier visits means more business, and Big Sky Resort’s revenue was up nearly 20% this season. “This uptick in business not only means great things for the Resort, but great things for the community,” says Middleton. “We’re pulling out of the recession, and the more people we can draw to Big Sky, the more everyone benefits.”
In addition to the long season, the increase in skier visits can also be attributed to the great snow Big Sky received this year. Snowfall was up 150% over last year and 20% above average.
“We opened with what felt like mid-season conditions, and it just kept getting better” said Chad Jones, Big Sky’s Public Relations Manager. “Big Sky’s snow and terrain are what draw people here, and with such great conditions we were really able to showcase how amazing our mountain is.”
To continue this momentum, Big Sky Resort announced another early season pass sale this spring, offering Gold Season Passes for just $789 +tax available until April 30th and student passes for an unprecedented low price of $589 +tax available until September 30th. “When you take into account the terrain, snow, and number of ski days you get when you buy a season pass, these prices give you amazing bang for you buck,” said Jones. “We’re so happy people are taking advantage of this, and the best part is, more skiers don’t equal crowds here. Our massive terrain and lift capacity maintain one of Big Sky’s best assets: no lift lines!”